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Email

Phone:
310-673-1511

TOLL FREE:
1-866-250-6440

Fax:
310-673-8411

Shop Hours:
Monday - Friday
10 AM - 5 PM (PST)

Customer Service:
Monday - Friday
5 AM - 5 PM (PST)

304 E. Manchester 
Inglewood, CA 90301

Credit cards accepted for postcards and brochure full color quick printing service

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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4-color process - technique of printing that uses the four process color CYMK (cyan, yellow, magenta, black) of ink to simulate color photographs or illustrations in brochures postcards and other documents.
A

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B

bindery - print shop department that does trimming, folding, binding and other finishing task associated to brochures postcards and other documents.
bleed - printing that extends to the edge of a sheet or page after trimming brochures postcards and other documents.
burn - to expose a blue line proof or printing plate
butt - to join without overlapping or space between.
buttfit - ink colors overlapped only by a hairline so they appear perfectly butted.
C

color correct - to retouch or enhance color separation negatives.
camera-ready copy - mechanicals, photographs, and art fully prepared to be photographed for plate making according to the technical requirements of commercial printing.
color key - 3M trade name for overlay color proof sometimes used for brochures postcards and other documents.
color separation - set of four halftone negatives for making plates for 4-color process printing of brochures postcards and other documents.
composite film - graphic arts negative made by combing two or more images.
composite proof - proof of color separation in position with graphics and type.
cromalin - dupont trade name for integral color proof sometimes used for brochures postcards and other documents.
crossover - image that continues from one page of a publication across the gutter to the opposite page.

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D

die - sharp metal rule used for die cutting or block of metal used for embossing or foil stamping.
die cutting - cutting irregular shapes in paper using metal rules mounted on a letter press.
double burns - to expose a plate or proof to two negatives to create a composite image.
duotone - photograph reproduced from two halftone negatives and usually printed in two ink colors.
dylux - dupont trade name for photographic paper used to make blue line proofs.
E

F

finish size - size of printed product after production is complete of brochures postcards and other documents.

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H

halftone - to photograph continuous-tones through a screen to convert the image into dots. The result is also called a halftone and may be either positive or negative and on film or paper.
halftone dots - dots that by their varying sizes create the illusion of shading or a continuous tone image.
halftone screen - piece of film containing a grid of lines that breaks light into dots as it passes through.
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K

keylines - lines on a mechanical or negative showing the exact size, shape and location of photographs or other graphic elements used for brochures postcards and other documents.
L

lines per inch - the number of lines or rows of dots there are per inch in a screen and therefore in a screen tint, halftone, or separation used for brochures postcards and other documents.
M

makeready - all activities required to set up a press before production begins used for brochures postcards and other documents.
matchprint - 3M trade name for integral color proofs.
moire - undesirable pattern in halftones and screen tints made with improperly aligned screens.

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N

O

P

page count - total number of pages, including blanks and printed pages without numbers.
pleasing colors - colors that are satisfactory even though it doesn't match original samples, scenes, or objects used to describe brochures postcards and other documents..
pms - abbreviation for Pantone Matching System, a standard for matching color reproduction used to describe colors for brochures postcards and other documents.
prepress - camera work, stripping, plate making, and other activities by a printer before press work begins of brochures postcards and other documents.
proof - test sheet made to reveal errors or flaws, predict results, and record how printing job is intended to appear of brochures postcards and other documents.

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Q

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S

screen ruling -the number of rows or lines of dots per inch in a screen for tint or halftone.
screen - piece of film with dots of uniform density, used to make plates that will print screen tints.
screen density - amount of ink, expressed as percent of coverage, that a specific screen allows to print.
screen tint - area of image printed with dots so ink coverage is less than 100% and simulates shading or a lighter color.
specifications - complete and precise descriptions of paper, ink, binding, quantity and other features of a print job.

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T

trim size - size of the printed product after last trim is made.
U

V

W

window - block of masking material on a mechanical that shows position of a photograph or other visual element.
working film - graphic arts negatives still loose or not composite.

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